The Human Bean Logo and Branding

For my Graphic Design 2 class, we were given the assignment to rebrand a company. I chose a well-known coffee chain here in Southern Oregon.

The Human Bean is a coffee chain with visuals centered around a cup of coffee that has a swirl of steam coming from the top. Their color palette is a dark brown and a latte-colored beige.

For the rebrand, I wanted to focus on visualizing the name into the visual identity. I also wanted to add a deep pine atmosphere to the brand with a new color palette. I have also included two gift card designs as well as a hot cup design with the rebranding.